Finally, the promoting your link method. This method makes it a little tougher to build a community of readers than the others because you’re never truly interacting with them. You will simply display your affiliate link online and let customers use the link to make purchases. You don’t have to have a website; you can use banners and links to advertise on other sites, search engines, and social media to promote your link, which will bring in sales from people who were interested enough to click the link. Personally, I would recommend either of the other two options if you want to build loyalty with your audience, but if you’re looking for something short-term, this method is easy and perfect for you.
CPA marketing programs pay affiliates when a specific action is taken by the referral or lead. Common actions include clicks, impressions, form submits, sign-ups, registrations, or opt-ins. Since Cost-Per-Action models don’t necessarily involve a direct sale (and involve more risk taking) the payout percentages are far smaller than they are in Cost-Per-Sale.
This is a very common way to promote offers. For example, you will often see a blog post with links to certain products or services. If the reader clicks through and makes a purchase, the blog owner will make a commission. These in-text links blend in with other content on your site and are a great way of promoting an offer within your content, without being over-the-top salesy with banners.
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.