Affiliate networks, often considered among some of the best affiliate programs, are marketplaces where ecommerce entrepreneurs can find affiliates to promote their products. While these networks make it a bit easier to find affiliates, some also charge monthly fees, which might not make them as suitable for early stage entrepreneurs. Others take a cut of your sales, which still gives you guaranteed positive ROI as a store owner. Some affiliate networks include Share-a-Sale, Tapgerine, Commission Junction, AffiliatePrograms.com, and LinkShare.
For affiliate marketers, this means you can create a post with an image incorporating an affiliate product, with the affiliate link added as text overlay, or in the caption. This post will then be shared on an influencers Instagram account, exposing your affiliate link to a new audience, as well as finding you potential new Instagram followers for your own account.
Alex, a Honda Civic enthusiast, is looking for the best exhaust for the money. He stumbles on John’s carmufflers.com after doing some research on Google. After much debate Alex decides to go with a Borla catback exhaust system for his Honda Civic. After spending enough time on John’s website, Alex clicks John’s affiliate link to the Borla Exhaust Honda Civic page. Right there is when the cookie is stored on Alex’s computer. John (the affiliate) will ONLY get commission if Alex decides to make a purchase within the 7 days. Luckily for John, Alex decides to buy a $239 exhaust system. This means that John would have just made $21.51 for this one sale.
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.