And another big reason? Cost. Most of the big Influencers work solely on a pay-per-post model, where companies have to shell out hundreds of thousands of dollars for a single Instagram post. Sure, maybe you’re Pepsi and you have that sort of spend. But we’re assuming most of you a) don’t want to spend anywhere near that much, and b) want to work with Influencers on a traditional affiliate marketing model (commission on sale). It goes without saying, it’s much more likely that micro-influencers will work on this model.
As opposed to referral marketing, any affiliate marketing should be incentivized by an attractive commission rate and transparent rules. It is especially relevant to eCommerce newcomers: a solid monetary base can act as a means of building trust among prospective affiliates. If you want to prove the credibility of your new business, be generous when considering the reward.
With the focus on simplicity and automation, Shopify is a robust platform that allows creating an affiliate program in a couple of clicks. It is easy to find new partners, contact them and expand your affiliate network while focusing on other business processes. You can track your success, modify commission rates, and grow your partnership network with minimum effort.
Online affiliate marketing managers are responsible for effectively managing online affiliate marketing programs for their organization. They are in charge of conducting research and creating programs, as well as managing existing campaigns to ensure they increase company profits and customer loyalty. Additionally, these marketing managers handle online media content, execute eCommerce programs, and provide promotional support to affiliate marketing programs. Generally, online affiliate marketing managers oversee a group marketing professionals and communicate their progress to the marketing vice president in their organization.
As you can see in the image below, this process is really just a matter of listing the pages you want your affiliates to promote, naming them and creating a (preferably) short code to identify the page. (Your affiliate software will grab that short code and merge it into the URL it creates for your affiliates - along with each affiliate's unique code - so the software can track who is sending what traffic, where.)