Affiliate marketing is used both in business-to-consumer (B2C) and business-to-business (B2B) campaigns, but it’s far more popular among the consumer products industry. According to the AffStat 2016 Affiliate Marketing Benchmark Report, nearly 60% of affiliate marketers promote B2C, compared to 22% for B2C services and even less for B2B products and services.
Of course, there can be downsides to working with affiliate marketing companies, just as there are if you work with an advertising firm or SEO agency. Partnering with a third party can be daunting at first as it may feel like you’re handing over control to someone else. There’s also the question of whether they’ll generate the results you’re looking for or fail to deliver. Likely there is an upfront investment to secure affiliate payouts (like an agency fee and your pay-out wallet in commission junction), but as we discussed above, it’s in their interest for your campaign to succeed. Both teams have skin in the game which makes it highly unlikely that they’ll let you down especially if they have a track record of recruiting good affiliates.
Giving away a free informational product such as an e-book, an email series or a mini-course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you're trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.
A high-qualified opinion leader who cares about their reputation and cooperations will always share statistics with a brand. Just ask for a full analytics report after a post/video/contest has been released. It’s better to collect the data in a week or so, depending on how often this influencer posts. DO NOT agree to cooperate with a blogger who will delete your post/video/reference in a week/month/day! If you hear this proposal from the other side, bow out and find the right person for the job. You’re better off finding an influencer who cared about your brand and will be happy to keep your mentions in his stream.
Ok, as an Affiliate Marketing Dummy, you might feel a bit confused now. This post about SEO from LiveChat’s blog will make the concept pretty obvious while this article from Yoast will help you avoid all the mistakes, rookie affiliate marketers tend to make. What you have to remember is to search for RIGHT keywords related to your niche, instead of for the best ones. How to search for them? You’ll find Adwords Console Keyword Planner extremely useful here. Try to optimize your website for phrases with min. 500 and max. 15,000 monthly organic searches. Those are usually relatively easy to get your content rank high in Google. That strategy won’t bring you millions of visitors overnight, but can attract attention of few potential customers everyday.
Excellent list. Shareasale has been my best performing from the list. Another strategy I’ve used is to contact individual companies and ask about their affiliate programs. Some companies run in-house affiliate programs, which means they have a select few affiliates that they work with. Such companies can be quite profitable to work with as you’ll be competing with way less affiliates.
As you can see, Instagram offers some genuine opportunities to make money online. Whether you want to become an Instagram influencer, sell physical products, photographs, or affiliate products, or become an Instagram expert in the freelancing field, there are possibilities for everyone. Whatever route you choose to go down, make sure you persevere, as the financial rewards can be more than worth it.
As opposed to referral marketing, any affiliate marketing should be incentivized by an attractive commission rate and transparent rules. It is especially relevant to eCommerce newcomers: a solid monetary base can act as a means of building trust among prospective affiliates. If you want to prove the credibility of your new business, be generous when considering the reward.
Hi Jennifer, you could target people in the “get a better job” space. This is the prime market for your offer. There are plenty of high-authority blogs out there in this niche and if you can partner with some influencers, you can see some amazing results. That said, it’s not as easy a 123. Your affiliate offer needs to be amazing. Your website should be beautiful, and your need to have a strategy for reaching out to these people in your industry. You can’t just send them an email and expect them to sign up to your affiliate program.
I can remember when I first got started out with affiliate marketing, the only method I was using to get sales and traffic was pay per click marketing. This was good for delivering traffic, but it didn’t produce much sales. Or the sales that it did produce, when it came in, it came at a point where I had already lost money on the order due to so many clicks.
Now, each product promoted on Instagram can have a direct link to its products page either on Etsy, Amazon, an online store, or somewhere else. This makes it easy for Instagrammers to immediately purchase something that has caught their eye as they are browsing their feed. And it makes it much much easier for eCommerce stores to drive traffic and sales from their Instagram posts.
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.