Alex, a Honda Civic enthusiast, is looking for the best exhaust for the money. He stumbles on John’s carmufflers.com after doing some research on Google. After much debate Alex decides to go with a Borla catback exhaust system for his Honda Civic. After spending enough time on John’s website, Alex clicks John’s affiliate link to the Borla Exhaust Honda Civic page. Right there is when the cookie is stored on Alex’s computer. John (the affiliate) will ONLY get commission if Alex decides to make a purchase within the 7 days. Luckily for John, Alex decides to buy a $239 exhaust system. This means that John would have just made $21.51 for this one sale.